To back up a bit: all this week, the fashion world has been chattering about the rumor that the Gucci show scheduled for Thursday, titled Aria, would be a collaboration between the Italian mega-brand and its sibling under the Kering conglomerate, Balenciaga. …and an interpretation from today's Gucci bonanza.
The “hack lab” is the kind of classic Michele-ism that raises more questions than it answers-but it also resulted in probably the weirdest, most magically nonsensical thing we’ve seen in fashion since Gvasalia and Michele first came on the scene and changed the way nearly everyone in the entire world dresses.
The “homage” or “reference” is perhaps the leading fashion trick of our time, but only Michele bundles them together to lasso the Gucci bubble to much bigger cultural changes. This isn’t just a buzzy term: he used his obsession with Renaissance painting to kickstart the gender fluid fashion phenomenon. Instead, the house said it was a product of creative director Alessandro Michele’s “hack lab”-a theoretical place Michele has frolicked in before, where he pulls together wild references from different places and times and refashions them into contemporary cultural statements. Let’s get one thing straight: the Gucci collection shown Thursday morning, the one peppered with Balenciaga creative honcho’s Demna Gvasalia’s silhouettes, power shoulders, and logo? It was not a collaboration.
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